They really are delicious and a pretty dark red color, observe.
I obviously put Christmas colored sprinkles on the white half of the cookies so they look pretty festive. The one thing I would say about them, is that I waited the hour after I rolled the dough into a log and put it into the refrigerator. It didn't set as well as I think it should have. I'm sure it would've been fine if I had left it in over night, but I'm impatient. So, I ended up just cutting the log and then rolling it "slice" into a ball and pressing it down into a round shape. So the edges were a little ragged and some of the cookies are different sizes, but that doesn't really bother me.
Red and White Velvet Cookies from Duncanhines.com